Word to the Wise: Ad Infinitum

“Ad infinitum” (ad in-fuh-NYE-tum) is Latin for “to infinity” – in other words, having no end.

Example (as used by Justin Ford today): “If you have someone who knows your plan… and asks you about it at the end of each and every week… chances are much greater that… you’ll actually be working your plan and regularly making progress toward your goals (and not just planning ad infinitum).”