bemyvalentinepic1.jpgDid you know that Americans give more than 7 billion greeting cards each year? According to the Greeting Card Association, we spend over $7.5 billion dollars annually on cards.

One thing to consider is that greeting cards are not just for birthdays, Christmas, and other holidays. They are also very effective tools for increasing business and sales.

Some of us only associate giving cards with special days but savvy business men and women have been using them for decades to stay in touch with customers and build name recognition. There is no faster way to connect with a client than to send them an unexpected, real greeting card in the mail.

Recently, one of the big trends on the internet has been the increased use of the e-card or electronic card. E-cards are quite popular and they allow people to send an instant message to friends and family. However, most people still prefer a real card versus the online version. Flooded email boxes and excessive spam are just a couple of the reasons why this might be the case.

It is reported that 9 out of 10 Americans surveyed actually prefer a physical letter or greeting card. That’s probably why hundreds of people per day search for the term “send a real greeting card” in their quest to stay away from less personal online-only cards.

In addition to their personal appeal, a real greeting card is more likely to be opened, read, and retained when compared to other direct mail pieces.

Maybe you have heard the story of Joseph Samuel Girard. He is well known to be one of the greatest salesmen in the world. For 12 straight years, he sold more cars and trucks than any other salesperson. During a fifteen year career, he sold 13,001 cars and is listed in the Automotive Hall of Fame.

The reason Joe’s amazing story is shared here is because it’s said that he accomplished his phenomenal success by consistently staying in touch with his customers through written cards. It is proof that this strategy can quickly separate you from the crowd.

So, the next time you are trying to think of creative ways to generate referrals and reach out to your customers, take a few minutes to send out some personal greeting cards. They work, and the results just might surprise you.

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